CPA Calculator
Result
CPA Calculator Calculate Cost Per Acquisition (CPA) — the average cost to acquire one customer from an advertising campaign. — free online calculator.
Formula
- CPA Calculator calculates its result from Total Ad Spend, Number of Conversions, Revenue Generated, Cost of Goods Sold. It uses the formula CPA = Total Ad Spend ÷ Conversions; ROAS = Revenue ÷ Ad Spend. Change any input to recalculate the result instantly.
- The main inputs are Total Ad Spend, Number of Conversions, Revenue Generated, Cost of Goods Sold. Enter them in the units and format shown in the calculator.
- Use monetary amounts, rates and time periods exactly as labeled; the result reflects the assumptions entered on this page.
- Changing any input above recalculates the result with the same calculation engine used by this page.
Example: CPA
- Total Ad Spend: 5000
- Number of Conversions: 125
- Revenue Generated: 18750
- Cost of Goods Sold: 9375
Using Total Ad Spend = 5000, Number of Conversions = 125, Revenue Generated = 18750, Cost of Goods Sold = 9375, the calculated result is 3.75.
Sample result: Calculating…
Frequently asked questions
What does the CPA calculate?
CPA Calculator Calculate Cost Per Acquisition (CPA) — the average cost to acquire one customer from an advertising campaign. — free online calculator.
Which values should I enter?
Enter Total Ad Spend, Number of Conversions, Revenue Generated, Cost of Goods Sold using the units and format shown beside each field.
What formula does this calculator use?
The calculator uses the following relationship: CPA = Total Ad Spend ÷ Conversions; ROAS = Revenue ÷ Ad Spend.
Why might my result differ from another source?
Results can differ when another source uses different units, rounding rules, conventions or assumptions. Compare the inputs and definitions before comparing results.
Does the result update automatically?
Yes. Changing an input updates the result using the same calculation engine shown on this page.