CPM / CPC / CPA Calculator
Result
CPM / CPC / CPA Calculator — free online calculator.
Formula
- Campaign metrics for nonzero impressions, clicks, and conversions. All spend values share the entered currency.
- The main inputs are Total Campaign Cost, Total Impressions, Total Clicks, Total Conversions. Enter them in the units and format shown in the calculator.
- Use monetary amounts, rates and time periods exactly as labeled; the result reflects the assumptions entered on this page.
- Changing any input above recalculates the result with the same calculation engine used by this page.
Example: CPM / CPC / CPA
- Total Campaign Cost: 50000 PKR
- Total Impressions: 100000
- Total Clicks: 2000
- Total Conversions: 50
50,000 spend, 100,000 impressions, 2,000 clicks, 50 conversions: CPM 500, CPC 25, CPA 1,000, CTR 2%.
Sample result: Calculating…
Frequently asked questions
What does the CPM / CPC / CPA calculate?
CPM / CPC / CPA Calculator — free online calculator.
Which values should I enter?
Enter Total Campaign Cost, Total Impressions, Total Clicks, Total Conversions using the units and format shown beside each field.
What formula does this calculator use?
The calculator uses the following relationship: CPM = spend / impressions × 1000; CPC = spend / clicks; CPA = spend / conversions; CTR = clicks / impressions × 100..
Why might my result differ from another source?
Results can differ when another source uses different units, rounding rules, conventions or assumptions. Compare the inputs and definitions before comparing results.
Does the result update automatically?
Yes. Changing an input updates the result using the same calculation engine shown on this page.