Click-Through Rate Calculator
Result
Click-Through Rate Calculator Calculate Click-Through Rate (CTR) — the percentage of people who click on an ad or link divided by total impressions. CTR = (Clicks / Impressions) × 100%. Essential metric for measuring ad performance, email campaigns, and w — free online calculator.
Formula
- Click-Through Rate Calculator calculates its result from Total Clicks, Total Impressions. It uses the formula CTR (%) = (Clicks / Impressions) × 100. Change any input to recalculate the result instantly.
- The main inputs are Total Clicks, Total Impressions. Enter them in the units and format shown in the calculator.
- Use monetary amounts, rates and time periods exactly as labeled; the result reflects the assumptions entered on this page.
- Changing any input above recalculates the result with the same calculation engine used by this page.
Example: Click-Through Rate
- Total Clicks: 50
- Total Impressions: 1000
Using Total Clicks = 50, Total Impressions = 1000, the calculated result is 5.
Sample result: Calculating…
Frequently asked questions
What does the Click-Through Rate calculate?
Click-Through Rate Calculator Calculate Click-Through Rate (CTR) — the percentage of people who click on an ad or link divided by total impressions. CTR = (Clicks / Impressions) × 100%. Essential metric for measuring ad performance, email campaigns, and w — free online calculator.
Which values should I enter?
Enter Total Clicks, Total Impressions using the units and format shown beside each field.
What formula does this calculator use?
The calculator uses the following relationship: CTR (%) = (Clicks / Impressions) × 100.
Why might my result differ from another source?
Results can differ when another source uses different units, rounding rules, conventions or assumptions. Compare the inputs and definitions before comparing results.
Does the result update automatically?
Yes. Changing an input updates the result using the same calculation engine shown on this page.