Customer Lifetime Value Calculator
Result
Customer Lifetime Value Calculator — free online calculator.
Formula
- Customer Lifetime Value Calculator calculates its result from Average Order Value, Orders Per Year, Customer Lifespan (Years), Gross Margin (%). It uses the formula Annual Revenue = Avg Order Value * Orders/Year. Change any input to recalculate the result instantly.
- The main inputs are Average Order Value, Orders Per Year, Customer Lifespan, Gross Margin. Enter them in the units and format shown in the calculator.
- Use monetary amounts, rates and time periods exactly as labeled; the result reflects the assumptions entered on this page.
- Changing any input above recalculates the result with the same calculation engine used by this page.
Example: Customer Lifetime Value
- Average Order Value: 5000
- Orders Per Year: 4
- Customer Lifespan: 3 Years
- Gross Margin: 40 %
Using Average Order Value = 5000, Orders Per Year = 4, Customer Lifespan (Years) = 3, Gross Margin (%) = 40, the calculated result is 20000.
Sample result: Calculating…
Frequently asked questions
What does the Customer Lifetime Value calculate?
Customer Lifetime Value Calculator — free online calculator.
Which values should I enter?
Enter Average Order Value, Orders Per Year, Customer Lifespan, Gross Margin using the units and format shown beside each field.
What formula does this calculator use?
The calculator uses the following relationship: Annual Revenue = Avg Order Value * Orders/Year.
Why might my result differ from another source?
Results can differ when another source uses different units, rounding rules, conventions or assumptions. Compare the inputs and definitions before comparing results.
Does the result update automatically?
Yes. Changing an input updates the result using the same calculation engine shown on this page.